SEO and speed without a second stack
Server rendering and static generation come from the same codebase as your product. No separate marketing site drifting out of sync.
Technologies
Next.js
Marketing site and product in one codebase: server-rendered, fast by default and measured against Core Web Vitals in CI.
What we build with Next.js
Next.js is what we reach for when a project needs to be found, load fast and still behave like a product: marketing sites on a headless CMS, SaaS applications, e-commerce storefronts and full-stack apps built on server components and API routes. Our own website runs on Next.js with a headless CMS, so we ship on the stack we sell.
It is the right choice when SEO and first load matter, when content and application share one codebase, or when you want rendering decided per page: static where possible, server-rendered where needed, client-side where it earns it. It is the wrong choice for a pure internal tool behind a login, where plain React with Vite is simpler to build and cheaper to run; we will tell you which side of that line you are on.
Delivery is AI-accelerated with a senior review gate: engineers use AI tooling for scaffolding, migrations and test coverage, and every change passes review, automated tests and a Core Web Vitals budget in CI before it merges. We deploy to Vercel or to your own infrastructure in containers; the codebase does not lock you to a host.
Why Next.js with pluscode
Rendering decided per page
Static, server or client rendering is chosen where each pays off, so you are not paying server costs for pages that never change, or shipping JavaScript nobody needs.
No host lock-in
We build Next.js to run on Vercel or in containers on your cloud. The deployment decision stays reversible.
Web Vitals enforced in CI
Performance budgets fail the build, not the postmortem. Regressions get caught in a pull request, not in your search rankings.
Technologies
How we work with Next.js
01
Architecture and rendering map
We inventory pages and features, then decide the rendering mode per route, the caching strategy and the CMS content model before writing feature code.
02
Build with previews
Every pull request gets a preview deployment your team can click through. Content editors work in the CMS in parallel from an early stage.
03
Quality gates
Senior review, Playwright end-to-end tests and Lighthouse budgets run in CI on every change. AI accelerates the writing; the gates stay non-negotiable.
04
Launch and measure
We launch with redirects, sitemaps, structured data and analytics wired in, then verify Core Web Vitals on live traffic and fix what the field data disproves.
What you get
Production Next.js application, deployed to Vercel or your infrastructure
Headless CMS integration with an editorial workflow
Technical SEO setup: metadata, sitemaps, redirects and structured data
CI/CD pipeline with preview deployments and Core Web Vitals budgets
Automated test suite including Playwright end-to-end coverage
Handover documentation for developers and content editors
Common questions
Do we need Vercel to run Next.js?
No. Vercel is the smoothest path and often the right one, but we regularly deploy Next.js in Docker containers on AWS and other clouds. We model the hosting cost both ways and let the numbers decide.
Can you migrate our existing site to Next.js?
Yes, incrementally: URL inventory and redirect map first, then sections move one at a time behind a proxy so rankings and traffic carry over. A big-bang rewrite is almost never necessary.
Next.js or plain React?
If SEO, content or server rendering matter: Next.js. An internal application behind a login: usually React with Vite. We use both; the choice is made per project and justified in writing.
Which CMS do you pair it with?
Usually Payload, which runs our own site, or a headless CMS your team already knows. The criteria are editorial workflow, self-hosting requirements and licensing cost; we recommend after seeing your content model.
Ship a site that ranks and a product that scales
Book a free 30-minute call. We will tell you whether Next.js fits your case and what a build or migration would roughly take.
Book a call